How frequently should you update your digital signage content?
Digital signage is much more adaptable than conventional static mediums. You can manage the content from a CMS and alter it whenever you want. The issue for companies, advertisers, and organisations is how often they should update the content on their digital signages.
Although there are no market-validated guidelines for how often you should update your content, the following are some best practices to follow.
Understand the target market
The type of content you create and the frequency at which you update it should be determined primarily by your target audience. You should be aware of their demographics in order to tailor your plan.
How well do they know your material? Do they interact with you on any other platforms? These are some of the questions that will help you determine how often should update your content.
Recognize the Location
Are you speaking to a captive audience of engineers or customers? Do they see it many times a day or just a few? If it’s in a place where your audience is used to your material, such as an office, you’ll need to update more regularly.
If it’s at a train station, you can programme it to show your most important message during rush hour. If it’s a supermarket, you can customise it based on foot traffic at different points.
Use the Rule of Three
There is a way to keep things straightforward if you can’t find accurate details about your audience. Change your material three times a day. You could refresh it three times a day, in the morning, midday, and evening.
The only exception is if you know your morning and evening audiences would be the same, such as in a metro station.
The three-exposure role from effective frequency
This Rule of Three is based on Dr Herbert Krugman’s efficient frequency theory. According to it, the viewer must see a message three times in order to be swayed by it.
The first time they see the post, they will wonder what it is all about. In the second case, they’ll be perplexed as to why it matters to them. This is the assessment point. They’d be persuaded to take action after the third exposure. This is especially important for advertisers, workplaces, and hospitals that rely on their audiences to take action.
Your primary objective when changing the content should be to keep it original, interesting, and engaging. Digital signage is one of the most complex channels of communication, and if properly handled, it can be the backbone of your communication strategy.
List of Digital Signage Apps to keep the content new and interesting.
Use the digital signage apps mentioned below to keep your content up to date with little effort.
1. Schedules
EasySignage Schedules help you prepare and schedule your content for the next week, month, or year.
2. Twitter
This is a gathering place for people from all over the world to discuss, debate, and share their ideas. Twitter is the go-to place for breaking news and hot topics. The app connects and collects feedback from world leaders, international organisations, and companies.
When you link your digital signage account to Twitter, tweets from multiple accounts will appear on your big screen. This means that an entity can exchange deals and connect with its customers in real-time. Since they are shown on digital signage, such debates and announcements can be seen by people all over the world.
How to schedule your content?.
3. News Apps
News Apps will show breaking news, estimates, and the most recent information from news organisations and agencies from all over the world. This is one of the most basic ways to hold audiences interested. This keeps the material fresh and avoids the audience from losing interest.
EasySignage makes it easier to integrate RSS feeds. You can integrate any news RSS source and add news feeds to your show. Furthermore, you can easily build your own news feed. As a result, whether it’s sporting news or stock market forecasts, the digital content will always be up to date.
How to use RSS News Apps in Digital Signage?.
4. Weather and Forecast
Weather warnings and predictions are critical in today’s world. Delivering this to your audience would show that you care for their well-being. The weather and forecast programme integration in EasySignage helps you to broadcast this critical information to your network.
It doesn’t have to be dull just because it’s a weather report. EasySignage offers animated weather and forecast applications that are integrated with some of the most trusted online sources. Simply enter a location, and your digital signage will be updated with the most up-to-date weather and forecast data. It can also be updated in real-time.
How to use Weather and Forecast Apps?.
5. Use IPTV App
Some of the software and hardware available will make it difficult to synchronise IPTV systems. Thanks to EasySignage’s IPTV integrations, businesses can provide essential informational video content to their employees without worrying about compatibility. Everyone in the company will have access to the same IPTV content, and no software will be required.
EasySignage supports RTSP, UDP, HLS, and other IPTV streams.
How to use IPTV in Digital Signage?.
In conclusion
There are no market-validated guidelines on how often the digital signage should be updated. The type of content you create and the frequency at which you update it should be determined primarily by your target audience. To keep it easy, change your material three times a day: in the morning, in the middle of the day, and in the evening. Use digital signage Apps that provide auto-updated content, such as news and weather, to keep your viewers interested.
What’s the best part?
The implementation of a digital signage system does not require much effort. You only need EasySignage and the appropriate hardware to get started. To take advantage of all the benefits of digital signage, sign up for a free licence with EasySignage.
